2 Jobs in Sacramento, CA
Kimley-Horn is Hiring a Digital Marketing Strategist Near Sacramento, CA
Overview
Are you a data-driven Digital Marketing Strategist with a passion for crafting compelling narratives? Do you thrive in a results-oriented environment, developing innovative strategies to amplify brand voice, promote subject matter expertise (SME), and secure media attention? We're seeking a highly motivated and strategic Digital Marketing Strategist to join our Marcom team in Sacramento, CA. In this role, you'll be responsible for shaping our digital presence and fostering strong relationships with key media outlets.
Responsibilities
- Develop and implement a comprehensive digital marketing strategy focused on brand awareness and SME thought leadership cultivation.
- Leverage data analytics (website traffic, social media engagement) to measure campaign performance and optimize strategies for continuous improvement.
- Cultivate strong media relations, proactively pitching compelling stories to journalists and influencers to secure positive press coverage and media placements.
- Integrate SEO best practices to ensure content optimizes search engine visibility and drives organic traffic.
- Stay abreast of the latest digital marketing trends and technologies, constantly seeking new opportunities to elevate our brand and engage target audiences.
- Collaborate with others to craft high-quality content across various formats, including blog posts, website copy, engaging social media campaigns, email campaigns, and thought leadership pieces.
Qualifications
- Bachelor's degree in Communications, Journalism, Marketing, or a related field
- 3 years of experience in digital marketing strategy development and execution.
- Proven track record of successfully managing and optimizing digital campaigns across various channels (SEO, SEM, social media, email).
- Exceptional content creation skills with a focus on crafting informative and engaging content that resonates with B2B audiences.
- Understanding of PR principles and experience pitching stories to traditional and online media outlets.
- Strong analytical skills with proficiency in tools like Google Analytics and social media analytics platforms.
- Experience with marketing automation platforms like HubSpot or Marketo.
- Excellent written and verbal communication skills with the ability to tailor messaging for diverse audiences.
- Collaborative team player who thrives in a fast-paced environment.
- Understanding of AEC industry and a genuine interest in our brand.
- Portfolio showcasing successful digital marketing campaigns you've developed.
Why Kimley-Horn?
At Kimley-Horn, we do things differently. People, clients and employees, are at the forefront of who we are. Clients know we prioritize achieving their goals and growing their success. Employees know our culture and approach to business are built on a desire to provide an environment for everyone to flourish. Our commitment to quality is only as good as the people behind it— that’s why we welcome and develop passionate, hardworking, and proactive employees. We take pride in how our employee retention, robust benefits package, and company values have led to Kimley-Horn’s placement on the Fortune “100 Best Companies to Work” list for 16 years!
Job Summary
Full Time
Business Services
$73k-92k (estimate)
04/03/2024
04/01/2025
kimley-horn.com
ATLANTA, GA
15,000 - 50,000
1967
RAYMOND P STRYCHALSKI
$500M - $1B
Business Services
Related Companies
About Kimley-Horn
Kimley-Horn is one of the nations premier planning and design consulting firms. With over 3,000 staff members in more than 80 offices across the U.S., the firm offers full services in a wide range of disciplines. Clients know Kimley-Horn for the creativity of our solutions and the sense of urgency we bring to each and every project. We take a clients-eye view of our work, planning and designing to accomplish the clients goals in the most effective manner. A quality workplace is equally important to us, and the unique benefits we bring to our staff have been recognized by Fortune magazine (100 ...
Best Companies to Work For and "100 Best Workplaces for Millennials") and Civil Engineering News (#1 Best Civil Engineering Companies to Work For). For more information on Kimley-Horn, please visit www.kimley-horn.com.
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The job skills required for Digital Marketing Strategist include Digital Marketing, Google Analytics, SEM, Leadership, Marketing Automation, B2B, etc. Having related job skills and expertise will give you an advantage when applying to be a Digital Marketing Strategist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Digital Marketing Strategist. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Digital Marketing Strategist positions, which can be used as a reference in future career path planning. As a Digital Marketing Strategist, it can be promoted into senior positions as a Digital Marketing Analyst III that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Digital Marketing Strategist. You can explore the career advancement for a Digital Marketing Strategist below and select your interested title to get hiring information.
If you are interested in becoming a Digital Marketing Strategist, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Digital Marketing Strategist for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Digital Marketing Strategist job description and responsibilities
A Digital Marketing Strategist must have an aptitude for data, analysing results from their own campaigns and that of competitors to determine outcomes and plans to move marketing efforts forward.
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During the development of strategy, digital marketing strategist closely works with designers and personnel from the production department.
04/17/2022: Montgomery, AL
Digital Marketing Strategist are responsible for content creation and developing strategies to attract business.
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Campaign Managers are responsible for curating marketing events and campaigns.
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So create and share content across all marketing channels — social, email, blogs, ads, etc.
04/24/2022: Stockton, CA
Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Digital Marketing Strategist jobs
They craft the overall strategy for both paid and unpaid marketing platforms to meet the business goals of the organization.
03/10/2022: Portsmouth, OH
Assist with the creation and reporting of email campaigns
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Digital marketing strategist remains the best way to engage customers, build organic traffic and drive revenue.
02/25/2022: Binghamton, NY
Every sales and marketing team needs a marketing strategist who can step back and not only build a plan full of tactics but also monitor every stage of the execution.
03/23/2022: New Haven, CT
An expert marketing strategist will be able to examine the current business operations and processes, find the gaps, and put together a plan to build a better foundation.
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Step 3: View the best colleges and universities for Digital Marketing Strategist.
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